Burger King UK Tweets That ‘Women Belong In The Kitchen’ On International Women’s Day

While everyone was congratulating women on International Women’s Day, Burger King UK decided to do something different. In what appears to have been a desperate attempt to get exposure, the fast-food chain tweeted that “Women belong in the kitchen.”

The message was meant to inform about a new initiative Burger King has launched to help increase the number of women in head-chef roles. But people weren’t buying it.

Many Twitter users said the company’s initial tweet (which was followed in a thread by an explanation of the initiative) was tone-deaf.  Some even vowed to not eat at the chain anymore.

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The tweet was followed by a couple of messages, explaining the initiative it was meant to promote

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People and companies immediately thought it was a mistake

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The slogan even made it to print

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Eventually, the backlash got so big, Burger King realized they might have been in the wrong

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But people think it’s already too late and the damage’s done

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