The First Advert To Show New Moms’ Lactating Breasts Is Set To Air During The Golden Globes

Every year, companies spend millions on thirty-second commercials to be aired during the Oscars and Golden Globes, where everyone is glued to their screens. But ABC, the Oscars’ host network, banned Frida Mom’s raw ad last year which featured a mother using the bathroom in visible pain after giving birth.

This year, the female hygiene brand is back with a new un-airbrushed commercial that’s set to be aired during the Golden Globes. And Frida Mom pushed it a step forward yet again by showing what’s thought to be the first depiction of real moms’ lactating breasts.

The “Stream of Lactation” is a genuine and graphic clip that reveals the daily struggles of being a new mom. “Enough is enough. It’s time to care for your breasts, not just your baby—with Frida Mom,” announces the slogan and it truly sounds like a breath of fresh air in a society where motherhood is represented as something sterile and needlessly polished.

Let’s see the video below and let us know your impressions in the comment section.

More info: Frida.com | Facebook | Instagram

This commercial which first depicts real lactating breasts is set to air during Golden Globes 2021

Image credits: Frida Mom

Image credits: Frida Mom

Image credits: Frida Mom

Image credits: Frida Mom

Image credits: Frida Mom

Image credits: Frida Mom

Image credits: Frida Mom

Here is the full video of Frida Mom’s commercial that has been going viral lately

Frida Mom is a female hygiene brand that aims at debunking common unrealistic myths about motherhood

Image credits: Frida Mom

And this is what people had to comment about it

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