In 2017, Spanish news outlet ElPais.com posted a piece called "La jugada mágica de Bogolyúbov" or "The magical play of Bogolyúbov." The article recalled a chess match between grandmasters Ludwig Rellstab and Yéfim Bogolyúbov in 1940. In the video attached to the article, Leontxo García, the host of a video series on chess for El Pais, used a chessboard diagram to re-enact the match. At one point in the video, García described a particular move by Bogolyúbov as "maravillosa" or "outstanding". Pretty soon, people started using the screenshot of that particular moment as a meme.

The reaction image is often posted to express a genuine or, in some cases, sarcastic response to a well-executed (or poorly executed) plan. The phrase is usually quoted as a caption in an image featuring a man gesturing towards a chessboard diagram. And some of them are as outstanding as Bogolyúbov's move!